At the core of each Cucina! Cucina! drinks program is a visual concept designed to push the Cucina! brand of fabulous fun. Studio Apriori kept finding more applications to help launch each program. Waiters wore menu-branded Tshirts and restaurants were filled with hanging 6' banners, table tents, food menus, pager inserts and ads all keyed to the menu covers.

The Grantini martini program was followed by Cucina! Carnivale and in the third year culminated with the success of the Cucina! Block Party based on an interactive 3-D menu that folded out from a 3.5" cube.